01

/about

publication

May 2012

dfrost @ Powershop 3

dfrost was able to snatch a 6-page article within Powershop 03 - the new retail design bible by Frame Publishers. Presenting the s.Oliver Accessories Monostore in Frankfurt which was developed as a completely new retail concept to combine all existing functional requirements of s.Oliver retail stores with special focus on accessories' sales.
A lovingly set-up article depicting the essence of dfrost creations to design emotional spaces. Visually, acoustically and haptically closed in itself, the sales areas concentrates on atmospheric visits - thus deepening the ordinary understanding of retail design.


02

/Mode Zinser

Reopening Offenburg

April 2012

Visual Merchandising

Mode Zinser in a new look!
The newly reopened location Offenburg gets its final touch by comprehensive visual merchandising across all segments stretching over all 4 floors. With great attention to detail dfrost creates a unique brand environment for the department store by selective positioning of deco elements and highlight points for all sales areas. The POS full of emotions!
Consulting, concept, realisation & onsite support: dfrost

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03

/Mode Zinser

Reopening Offenburg

April 2012

Special Windows

The opening's special windows appear with spring-like elements across all segments. Lively colourful butterflies flying all over the window panes leading the viewer's eye along the custom-made white presenters showcasing the brightly coloured outfits. The perfect colourblocking combination!
Concept, design, realisation & setup: dfrost

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04

/Mode Zinser

Reopening Offenburg

April 2012

Visual Communication

Inside out!
The modern department store shines in new splendour. All facades are illuminated by fashion motives supplemented by the redesign of the entire instore graphic.
Concept, design & realisation: dfrost

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05

/Steiff

Spring/Summer 2012

April 2012

Flowers are the heralds of spring!

Just in time for the beginning of spring Steiff shows oversized colourful flowers and blades of grass in its windows.
The animals awake in the shop windows looking forward to the beautiful season.
Concept, creation & realisation: dfrost

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06

/Porsche Design

Spring/Summer 2012

March 2012

40 Years of Porsche Design

Porsche started into the year with a review of the 70s representing
the company's beginnings. Now Porsche revives the trendy 80s and
makes springtime even more colorful. Get the PD look!
Concept & Design: dfrost

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07

/Tom Tailor

Special Window KÖ8

March 2012

Moments of Casual Lifestyle

Special window installation at KÖ8.
Casual Lifestyle with the most beautiful snapshots of the current campaign.
Concept, design, realisation & on-site support: dfrost

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08

/AWG

Spring 2012

March 2012

Hello Spring!

Birds are the colourful heralds of spring of the HELLO SPRING Campaign at AWG. With eye-catching special windows at the KÖ8
Concept, design, realisation & on-site support: dfrost

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09

/MODE ZINSER

Spring 2012

February 2012

Colour up your life

This spring season, Mode Zinser clearly places the focus on colour!
'Colourblocking' is trend!
Concept, design & realisation of the PoS & window campaign: dfrost

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10

/SWAROVSKI

Spring 2012 Campaign

February 2012

Colorful Season!

Light, young and fun-loving - this is how Swarovski starts into the new year with the colorful Spring Campaign. Bubbles all over... shimmering in feminine pastel shades... remind us of soap bubbles rising up into the sky! Concept, design & development of the worldwide window & instore campaign: dfrost

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